Creative agencies have been on a rise for quite some time and this time, its happening faster than ever. However, as every creative agency would empathize, Client on boarding can be quite a task in a dynamic field like this. The uncertainty that it brings along can drive anyone anxious.
Have you wondered, what exactly is it that could increase your chances of getting a client on board?
Here are top 6 Quick and Proven ways that every creative agency could incorporate to get reach out to your potential clients:
1. Is every client really the same?
Although a single set of universally accepted techniques can be attributed to establishing ideal Client relations, you need to understand the importance of flexibility. It is owing to the fact that not every client you deal with will be the same. So it is important for you to be open to ideas and frame strategies in accordance with your client. This is partnerships always fail. Remember, more the dissonance, more the distance.
Live by the adage, Different strokes for Different Folks.
2. Is Quote your BIG problem?
Pitching Quotes is an issue that every brand faces at some point or the other. As a brand, you may have certain ground rules regarding the quotes and may often believe in putting them across rigidly. However, this is not how it works.
You will face situations where the final quotes may drop down significantly from your estimated quote.
However, if that is what the client wants, Go For It. This may seem like a huge compromise but in the long run, a negotiation like this can prove beneficial when it comes to client relations.
3. Need to strike a balance between borderline showing off yet being modest?
While keeping your best foot forward is of key importance, you also need to realize the importance of keeping things realistic. Promise Realistic solutions and timelines. Make sure you do not give away a tainted impression of yourself as that often leads to client mismanagement. Remember, Realism is the key.
4. What should you go really go for? Handshakes or Emojis?
As Digitized the market is turning, human interactions and personal inputs never lose their value. Low touch On boarding is definitely a great option in case you happen to be in the relevant industries (Tech based, Online Portals, Web solutions etc) or due to unavoidable circumstances (International boundaries, Tight schedules, Language Barrier etc). However as far as possible, High touch On boarding should be your top pick. Meetings are always professional. They also help you establish a closer one to one connection with your potential clients.
5. Attention To Important Details. Period.
Like aforementioned, Keep your best foot forward. Make sure you present your best work, in terms of reviews, association with big names and just about everything that makes your project stand out. This gives away a desirable projection of your business to your potential clients. This also lets your client get a better idea of your business and your brand image.
Let your work speak for you.
6. Let the Mystery Build
Constant and clear communication are definitely effective. However, the element of mystery can actually instigate a curiosity of sorts in your potential clients.
It can be really tempting to show all your ambitious work off to your potential clients, But, Overcome that tendency!
On boarding does not refer to to revealing everything but about suggesting directions to the client in a way that is desirable to your brand.
Igniting curiosity in your clients can be a great way. It is engaging and leaves your clients on the edge of their seats. Let a thing or two be a surprise for the client, which when they discover later will impress them.
Client On boarding is definitely a process that is mostly organic,however, there are some techniques you need to keep in mind in order to anticipate desirable results.